Light My Fire
It Started with a Stick....... In 1995 Light My Fire's founder, Michael Odqvist, came across an age-old secret - "MayaSticks". He was fascinated by the sheer brilliance of this resinous kindling. Not only was it a quick, easy and reliable way to get a fire going, the sticks were also completely natural, produced from waste - the stumps left from felled pine trees - by locals in Guatemala. By starting fair trade production on a larger scale, Michael helped 400 of these descendents of Maya Indians make more money so that they were able to start sending their children to school. In 1996, they found the perfect match to - the magnesium fire-starter that was developed and used by the Swedish Army. Not only was the Swedish FireSteel a great product in itself, it also was an unbeatable combination with the TinderSticks.
Light My Fire also realized there was a lot more potential in the outdoor field. Most equipment was plain and drab brown, black and green. With the help of the legendary brand specialist Claes Andréasson (Absolut Vodka) and the successful copywriter Steve Strid, Light My Fire turned into a brand. At the same time, Calill Odqvist, Michael's daughter, who had worked for the company since the early days, became their CEO. From this point forward premium-quality outdoor products designed with a smile and a whole palette of color was their business.
Light My Fire also realized there was a lot more potential in the outdoor field. Most equipment was plain and drab brown, black and green. With the help of the legendary brand specialist Claes Andréasson (Absolut Vodka) and the successful copywriter Steve Strid, Light My Fire turned into a brand. At the same time, Calill Odqvist, Michael's daughter, who had worked for the company since the early days, became their CEO. From this point forward premium-quality outdoor products designed with a smile and a whole palette of color was their business.
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Vendor:Light My Fire
Light My Fire Swedish BIO Scout FireSteel
The Light My Fire FireSteel BIO Scout Firestarter is your best friend when it comes to igniting a fire in any weather. Whether barbecuing or camping, the reliable Magnesium Alloy striker will work. This makes for a durable fire striker that will work reliably...- £14.87
£13.95- £14.87
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Vendor:Light My Fire
Light My Fire Swedish BIO Army FireSteel
Originally developed for the Swedish Department of Defense, The Light My Fire FireSteel BIO Army Firestarter is your best friend when it comes to igniting a fire in any weather. The striker component is made from Magnesium alloy. This makes for a durable fire...- £18.12
£19.95- £18.12
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Vendor:Light My Fire
Light My Fire Salt' n Pepper Plus
Spice things up with Light My Fires Salt&Pepper Plus. Simply put, spice can turn a basic meal into something special. But how do you add that extra flavour when you leave your spice rack at home? Answer; with this waterproof, airtight and shock resistant...- £9.44
£9.95- £9.44
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Vendor:Light My Fire
Light My Fire Harness
The Light My Fire Harness is designed to keep your LunchKit and MealKit locked up tight. The three-point anti-slip harness holds everything together no matter how tough your trip is. Made from durable, environmentally friendly Biobased TPE plastic that is dishwasher safe. So keep...- £6.45
£5.95- £6.45
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Vendor:Light My Fire
Light My Fire SnapBox Original 2-Pack
Super useful, highly practical, all-purpose storage containers that keep your items organised. Easy to open tight fitting snap-lock lids keep the contents safe and sound. Tough and waterproof for all activities indoors and out. From snack boxes, to camping food storage, to colour-coded small...- £10.92
£9.95- £10.92
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Vendor:Light My Fire
Light My Fire SnapBox Oval 2-Pack
Slightly bigger than the SnapBox Original, the SnapBox oval offers extra space in a tough, waterproof, secure container built for sorting, carrying and organizing. The tight-fitting snap-lock keeps all contents safe and sound while the different colour options provide easy identification for just about...- £11.92
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Vendor:Light My Fire
Light My Fire LunchKit 6pcs
This handy 6-piece LunchKit is versatile, functional and made for eating on the go. The kit provides food storage options with tight-fitting snap-lock lids that are ideal for travel and once unpacked, become your plates and bowls. Plus the spoon, fork, and knife (aka...- £31.71
£28.95- £31.71
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Vendor:Light My Fire
Light My Fire Bowl´n Lid
If you have been looking for the perfect lunchbox, you can stop looking now. The Light My Fire Bowl’n Lid is easy to bring along and and works just as well for the packed lunch at work as on the trip. The bowl has...- £12.62
£13.95- £12.62
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Vendor:Light My Fire
Light My Fire Outdoor MealKit 8pcs
This super versatile 8-piece kit is well thought-out to make your outdoor cooking simple and fun. Each item holds several functions, and provides everything you need to prep, cook and enjoy your favorite outdoor meal. Smart and safe food storage, a cutting board/strainer, plate...- £42.65
£38.95- £42.65
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Vendor:Light My Fire
Light My Fire MyBox - Sage Green
Looking for the ultimate lunchbox? Then look no further! The Light My Fire MyBox is the perfect solution if you want to take a healthy and convenient lunch to work or on an outing. MyBox is equipped with a transparent tight-fitting lid and is...- £17.09
£17.95- £17.09
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Vendor:Light My Fire
Light My Fire CuttingBoard Plus 2in1
The Cutting Board Plus is a brilliant cutting board and strainer combo for cooking on the go. This versatile piece of camping cookware provides a board for food prep and a strainer to help get those filling pasta dishes to those hungry bellys. Designed...- £4.32
£4.95- £4.32
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Vendor:Light My Fire
Light My Fire TinderSticks
These fantastic bundles of sticks are made for lighting fires. No harmful chemicals mean no harmful fumes. All natural tinder, up to 80% resin content that burns stronger and lasts longer. Easy to light in all weather conditions means it won’t let you down...- £4.32
£4.95- £4.32
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Vendor:Light My Fire
Light My Fire Tinder-On-A-Rope
Best all-natural tinder. Chemical free, sustainable, sourced from cultivated pine tree stumps. Up to 80% resin content. Burns strong, lasts long, smells amazing. Eco friendly, space saving, portable tinder with carry rope. Burns, even when wet. No chemicals, no worries. SCS certified guarantees environmentally...- £3.55
£3.95- £3.55
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