Light My Fire

Items 1 to 5 of 5 total
Light My Fire, Light My Fire Swedish BIO Scout FireSteel, Ferro Rods,Wylies Outdoor World, Light My Fire, Light My Fire Swedish BIO Scout FireSteel, Ferro Rods,Wylies Outdoor World,
7%
The Light My Fire FireSteel BIO Scout Firestarter is your best friend when it comes to igniting a fire in any weather. Whether barbecuing or...
SKU:
LMF21111 109 10
Vendor:
Light My Fire
Type:
Ferro Rods
Availability:
Out-Stock
Sold Out
Originally developed for the Swedish Department of Defense, The Light My Fire FireSteel BIO Army Firestarter is your best friend when it comes to igniting...
SKU:
LMF21110 103 10
Vendor:
Light My Fire
Type:
Ferro Rods
Availability:
Out-Stock
£17.46 £18.00
The Light My Fire FireLighting Kit is the foolproof way to get a fire started. The Swedish FireSteel 2.0 Scout Fire Starter is made from...
SKU:
LMF25067 111 40
Vendor:
Light My Fire
Type:
Friction Fire Kits
Availability:
In-Stock
£18.49 £19.00
The Light My Fire TinderSticks are the best all-natural way to start your fire or BBQ. Made of stumps from cultivated pine from the highlands...
SKU:
LMF31531 069 10
Vendor:
Light My Fire
Type:
Tinder
Availability:
Out-Stock
Sold Out
The Light My Fire Tinder-on-a-Rope is the best all-natural way to start your fire. Made of stumps from cultivated pine from the highlands of Honduras,...
SKU:
LMF31532 000 00
Vendor:
Light My Fire
Type:
Tinder
Availability:
Out-Stock
Sold Out
It Started with a Stick.......   In 1995 Light My Fire's founder, Michael Odqvist, came across an age-old secret - "MayaSticks". He was fascinated by the sheer brilliance of this resinous kindling. Not only was it a quick, easy and reliable way to get a fire going, the sticks were also completely natural, produced from waste - the stumps left from felled pine trees - by locals in Guatemala. By starting fair trade production on a larger scale, Michael helped 400 of these descendents of Maya Indians make more money so that they were able to start sending their children to school. In 1996, they found the perfect match to - the magnesium fire-starter that was developed and used by the Swedish Army. Not only was the Swedish FireSteel a great product in itself, it also was an unbeatable combination with the TinderSticks.

Light My Fire also realized there was a lot more potential in the outdoor field. Most equipment was plain and drab brown, black and green. With the help of the legendary brand specialist Claes Andréasson (Absolut Vodka) and the successful copywriter Steve Strid, Light My Fire turned into a brand. At the same time, Calill Odqvist, Michael's daughter, who had worked for the company since the early days, became their CEO. From this point forward premium-quality outdoor products designed with a smile and a whole palette of color was their business.