It Started with a Stick....... In 1995 Light My Fire's founder, Michael Odqvist, came across an age-old secret - "MayaSticks". He was fascinated by the sheer brilliance of this resinous kindling. Not only was it a quick, easy and reliable way to get a fire going, the sticks were also completely natural, produced from waste - the stumps left from felled pine trees - by locals in Guatemala. By starting fair trade production on a larger scale, Michael helped 400 of these descendents of Maya Indians make more money so that they were able to start sending their children to school. In 1996, they found the perfect match to - the magnesium fire-starter that was developed and used by the Swedish Army. Not only was the Swedish FireSteel a great product in itself, it also was an unbeatable combination with the TinderSticks.
Light My Fire also realized there was a lot more potential in the outdoor field. Most equipment was plain and drab brown, black and green. With the help of the legendary brand specialist Claes Andréasson (Absolut Vodka) and the successful copywriter Steve Strid, Light My Fire turned into a brand. At the same time, Calill Odqvist, Michael's daughter, who had worked for the company since the early days, became their CEO. From this point forward premium-quality outdoor products designed with a smile and a whole palette of color was their business.
Originally developed for the Swedish Department of Defense, The Light My Fire FireSteel BIO Army Firestarter is your best friend when it comes to igniting...
These fantastic bundles of sticks are made for lighting fires. No harmful chemicals mean no harmful fumes. All natural tinder, up to 80% resin content...
Best all-natural tinder. Chemical free, sustainable, sourced from cultivated pine tree stumps. Up to 80% resin content. Burns strong, lasts long, smells amazing. Eco friendly,...
